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Why Irreverent Brand Wood Underwear Has Great Potential...

Terresa Zimmerman is an unlikely fashion pioneer. She’s not a trend follower; she hates shopping. (In her former career, she was a B2B consultant to non-fashion companies in metals and technology.) Yet about eight years ago, brainstorming and networking with a lot of creative talent, Wood was born: an innovative new concept for men’s underwear, shirts and loungewear focused on luxury p…