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Posted On: 5th Dec 2023
Shout Out North Carolina!
Meet Terresa Zimmerman - Founder, Author, Mentor
We had the good fortune of connecting with Terresa Zimmerman and we’ve shared our conversation below.
Hi Terresa, we’d love to hear more about how you thought about starting your own business?
Before starting Wood, I was consulting in areas of marketing. When you
are a consultant you are working on others projects, and I was starting
to look for greater ‘ownership’ in my work – for the good, bad and ugly
of it. Being in services all my life, deciding on a product focused
business was a pretty high degree of risk and learning curve but super
attractive to have something tangible to work on. Wood Underwear came
about after a pretty comprehensive review of options and opportunities,
including franchise opportunities and buying existing businesses. At the
end of it, Wood came from a conversation and exploration with a dynamic
group of young founders. After looking at the market and deciding men
really had ‘nothing’ compared to women, and seeing I could carve a space
out, I took the leap.