Blog

The Inventive Expert - Developing an Apparel BrandThe second you say brand to somebody they are like, oh, I have the greatest logo and name. Hopefully, the conversation we just had shows you that's really not what a brand is. A logo and a name that's a visual and a verbal queue of what your brand is. But that's not your brand. Just because you come up with a great logo or a great name does not mean you have..... (watch the full interview here) …

We love our Wood! We love trees! And, we love their responsible use in apparel. Key word: RESPONSIBLE.You may not know this but it’s the fibers made from wood that give your clothing, and Wood Underwear, its amazing softness, its ability to wick moisture and other technical properties we didn’t even know we needed…until we did. Thermoregulation and Microbial properties. Or in Wood speak – keeps you from getting hot and smelly.The responsible part - Closed Loop Processes Sustainab …

Terresa Zimmerman is an unlikely fashion pioneer. She’s not a trend follower; she hates shopping. (In her former career, she was a B2B consultant to non-fashion companies in metals and technology.) Yet about eight years ago, brainstorming and networking with a lot of creative talent, Wood was born: an innovative new concept for men’s underwear, shirts and loungewear focused on luxury performance fabrics, comfort and sustainability. “I wanted the brand to be irreverent and fun …