Wood Underwear in the News - Underwear News Briefs

Posted On: 2nd Oct 2022

Brief Distraction featuring Wood Underwear

One brand we love is Wood Underwear. We need to cover them a lot more! They make amazing undies! If you haven’t checked them out you need to.

Wood FW18 inspired by love of coffee and chocolate

Wood Underwear® LLC is presenting rich coffees and deep chocolates… No we haven’t changed our business. We love these wonderful inspirations for our FW18 line, and you will too.

Wood FW18 debuts a new rich, brown centered palette in a solid Walnut, a classic in Chestnut Checkers, Arbor Blitz striped panes and Maple Herring-bone prints. Color match waistbands, minimal branding, contrast inside stitching all make this season’s Wood a classy classic ‘must have’. Wood’s new seasonal prints and color-ways fill a fashion need while also perfectly fitting the more conservative customer.

“Men’s stores consistently look for ways to refresh without getting too far away from the more discerning and sometimes change-averse male customer. Classic prints and rich color palettes presented in updated and new ways are easy wins,” states Terresa Zimmerman, founder of Wood Underwear. “Developing a line is a blast, but the beauty is when you know you are giving your store something they absolutely can sell on with confidence. These are classic, autumn-color inspired, with our modern take in progressive and proven silhouettes.”

New FW18 color-ways will be available in 4 underwear styles, undershirts and lounge wear.

Catch a Glimpse into Wood Windows

Wood Underwear® announces its Spring/Summer 18 (SS18) prints –Wood’s suiting inspired windowpanes in Blitz, Crosscut and Junction prints take a page straight out of men’s classics to launch them into a very modern spring basic.

Every collection should have it. Worn by Dukes and Hollywood kings, gangsters, basketball stars and the who’s who of musical talent, throughout the decades, windowpane prints are on the scene…and often set the scene. It’s a bold statement – a man staking a claim he’s his own man.

Wood has brought this bold classic to market in jewel tones on grey grounding in 3 new prints and 5 styles.

“A man in a suit…just amazing. I love going to markets where men dress to the nines. Seeing men in suits, ties, hats, wingtips is nothing less than inspiring.” Terresa Zimmerman, founder of Wood Underwear continues, “As homage to those well dressed men…that we’d love to see more and more of…we designed a range of suiting inspired windowpane prints. We’ve used a masculine color palette, one that also gives our stores great merchandising opportunities with the rest of our line.”